There are lots of CPA blogs already on the internet, which makes the job of starting yours feel intimidating. Just observe these simple blogging guidelines and you’ll be pleased with the results.
CPA’s are in serious demand for a couple of reasons. First, organizations need audits to be sure they are compliant with corporate accounting laws, especially public entities that must answer to the Public Company Accounting Oversight Board according to the law. Second, they are vital during tax time, as they help individual taxpayers file tax documents in a timely manner, finding every last deduction and credit they’re entitled to so that they receive the largest possible return (or pay the minimum possible payment). A blog can be a great way to demonstrate your CPA expertise. It also helps drive traffic to your website, and professional accountant websites bring in new customers.
The most successful blogs are planned strategically. Here are some tips to help you get started.
Your Blog Should Offer Value
A blog needs to have material that is relevant and valuable. Make sure your CPA blog posts pertain to accounting practices. It should present clearly how your firm can help individuals by filing tax returns and provide mediation services with the IRS. You should also provide information about your accounting services for businesses. Your blog is also an opportunity to present case studies where you have helped clients achieve their goals. On many accountant websites, accounting work is commonly viewed as dry, so using humor about your work or sharing a funny experience with your audience is sometimes a good idea.
Your blog should be fun. It should also be an easy read. Your blog must also be correctly formatted with good grammar. Poorly written blogs do not encourage readers. A blog written in the format of an article can be uninteresting to readers, so it is a good idea to number your points so that people can skim to see your blog post length.
Keep your blog post brief, to the point, and stay on topic. 450 to 500 words is a good length. A post that is too long will not be read. It is hard to make a point if your post is too short. Be sure to break your text into small, sensible paragraphs.
Using pictures to illustrate your point is a good idea. However, too many graphics can make your pages take longer to load. Using videos on your blog is an excellent idea. They can be very complimentary to your written text.
Invite Discussion
Use your blog as an interactive discussion platform, where your audience is invited to ask questions and leave comments. It is a great feeling to receive blog comment notifications in your email. Each comment is an opportunity to create interaction. The notification could be a complaint, which is an opportunity for customer service. It could also be a bit of positive feedback that you can turn into a marketing opportunity. Either way, it is important for your audience to know that you value their feedback and hence their loyalty.
Use your blog to establish yourself as an expert in the subject of accounting. Links to external sites containing CPA materials are a great way to build authority. You can also use your blog to market your other blogs. It is a good advertising opportunity.
As a first time blogger, starting a blog can feel like an overwhelming process. Stay focused, keep your posts short, and keep it relevant. Make sure your posts have no errors in punctuation, formatting or grammar. Be natural. Remain on topic. Get to the point. It will take some time to establish a steady audience, so be patient, relax, and relish the process.
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